What is 'The Price Advantage' by Wiley Finance about?

'The Price Advantage' is a seminal book that delves into pricing strategies and frameworks that businesses can utilize to enhance profitability. It offers insights on how companies can strategically leverage pricing as a competitive advantage. The concepts are grounded in practical applications, allowing readers to not only understand the theory behind pricing but also how to implement these strategies in real-world scenarios, such as setting pricing policies in various industries.

Who are the authors of 'The Price Advantage'?

'The Price Advantage' is co-authored by the well-respected experts in pricing strategy, Robert J. Dolan and Hermann Simon. Their collective expertise in pricing and market dynamics equips readers with a wealth of knowledge and actionable insights. This combination of theoretical foundations and practical implications makes the book a vital resource for professionals involved in pricing decisions across various sectors like retail and manufacturing.

How can I apply the pricing strategies discussed in 'The Price Advantage'?

The pricing strategies outlined in 'The Price Advantage' can be applied in various business contexts, whether you are an entrepreneur setting prices for your startup or a pricing manager in a large corporation. The book provides frameworks that help in segmenting customers and understanding perceived value, which can guide price adjustments and promotional strategies to maximize revenue and market share.

What makes 'The Price Advantage' a valuable resource for business professionals?

'The Price Advantage' stands out due to its blend of research-backed insights and practical applications. It not only highlights common pricing pitfalls but also provides case studies from real businesses that illustrate successful pricing strategies. This dual approach equips business professionals with the knowledge needed to make informed pricing decisions, thus enhancing their ability to drive sales and profitability in their organizations.

Is 'The Price Advantage' suitable for beginners in pricing strategy?

Yes, 'The Price Advantage' is accessible to individuals new to pricing strategy, as it explains fundamental concepts in an understandable way. The book begins with foundational principles and progressively tackles more complex topics. This makes it ideal for students, young professionals, and those interested in enhancing their understanding of market-based pricing, thus enabling beginners to effectively engage with pricing strategies.

Can 'The Price Advantage' help in competitive market analysis?

Absolutely! 'The Price Advantage' discusses various methodologies for conducting competitive market analyses, emphasizing the importance of understanding competitors’ pricing strategies. By employing the frameworks and tools described, businesses can position themselves more effectively in the marketplace, leading to successful pricing decisions that respond to competitor moves and customer expectations.

What kind of examples does 'The Price Advantage' provide?

'The Price Advantage' includes a wide range of real-world examples from various industries, showcasing successful pricing strategies implemented by leading companies. These practical examples help readers see how theories translate into action, offering inspiration for their own pricing decisions in fields such as technology, retail, and service sectors, thereby bridging the gap between theory and practice.

Is there a digital version of 'The Price Advantage' available?

Yes, 'The Price Advantage' is available in digital format, which makes it convenient for readers who prefer e-books or wish to access the book on multiple devices. The digital version often includes features such as search functionality and annotations, which can enhance the reading experience. This format is particularly useful for students and professionals who may want to quickly reference specific sections related to pricing strategy.

How does 'The Price Advantage' address the importance of customer psychology in pricing?

'The Price Advantage' examines the role of customer psychology in pricing decisions, illustrating how consumers perceive value and how this perception affects their purchasing behavior. Understanding psychological pricing tactics, such as charm pricing or perceived exclusivity, enables businesses to craft pricing strategies that resonate well with target customers, ultimately driving sales and fostering customer loyalty.

Where can I buy 'The Price Advantage' in Wallis and Futuna Islands?

You can purchase 'The Price Advantage' by Wiley Finance through Ubuy, which offers varied purchasing options and convenient access for buyers across different regions, including Wallis and Futuna Islands. Ubuy is known for its extensive collection of books and efficient customer service, making it a reliable choice for securing a copy of this insightful work on pricing strategies.

How to Shop The Price Advantage (Wiley Finance) Online From Ubuy?

It’s easy to shop The Price Advantage (Wiley Finance) online from Ubuy. You just have to search for the product, choose your shipping method while checking out and get it delivered to your location.

Is The Price Advantage (Wiley Finance) Available to Shop Online in Wallis and Futuna Islands?

Yes, at Ubuy Wallis and Futuna Islands this product is available for you to shop at a reasonable price. The The Price Advantage (Wiley Finance) is not available locally but you can trust us with our express shipping services.

How Long Does It Take to Get Product After Placing the Order?

The delivery time of your ordered product varies as per what you've ordered and the shipping method that you've chosen. The estimated delivery time is mentioned during the checkout process, so be carefree while shopping.

The Price Advantage is a practical pricing guide for executives who want to capture and sustain substantial pricing gains.

Item #: 2231065

The Price Advantage (Wiley Finance)

89% of respondents would recommend this to a friend

Item #: 2231065

XPF 8517

~~XPF 13113~~

Price Details

Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )

^{*All items will import from US}

Availability : In stock

Imported from USA store

QTY:

Order now and get it around Friday, November 06

Secured transaction

Our Top Logistics Partners

The Price Advantage is a practical pricing guide for executives who want to capture and sustain substantial pricing gains.

Hardcover

U-Care Warranty:

None

Select a Plan

Fast
Shipping

Free
Return^*

Secure Packaging

100% Original Products

PCI DSS Compliance

ISO 27001 Certified

Note: Step 1 Voltage Transformer required for using electronics products of US store (110-120). Recommended power converters Buy Now.

What Stands Out

Cost-Effective Learning

Offers a comprehensive finance education at a lower price compared to competitors, allowing students and professionals to enhance their financial knowledge without breaking the bank.

Expert Authors

Written by renowned finance professionals, ensuring that readers receive insights and knowledge from credible industry experts, enhancing the learning experience and practical application.

User-Friendly Format

Structured for easy navigation, this book combines clear explanations with practical examples, making complex finance concepts accessible for beginners and seasoned professionals alike.

Product Details

A comprehensive look at creating pricing strategies that work in both good economic times and badWritten by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution.Explores the fundamental role of pricing infrastructure in achieving the price advantageIncludes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, razor/razor blades pricing, and tiered products and services pricingRevisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value mapsEngaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.

Publisher	Wiley
Publication date	June 8, 2010
Edition	2nd
Language	English
Print length	400 pages
ISBN-10	0470481773
ISBN-13	978-0470481776
Item Weight	2.31 pounds (1.05 kg)
Dimensions	6.25 x 1.4 x 9.1 inches (15.9 x 3.6 x 23.1 cm)

Who Should Buy?

Finance Students
Ideal for finance students seeking to understand pricing strategies and market behavior to excel in their academic pursuits.
Investment Professionals
Beneficial for investment professionals aiming to enhance their analytical skills in pricing and valuation of financial assets.
Corporate Managers
Useful for corporate managers looking to apply pricing strategies effectively to boost profitability and competitive advantage.

General Readers
Not suitable for general readers without a finance background as the content may be too technical and specialized.

Product Description

Have any Query? Chat with us

Customer Questions & Answers

Question: How to Shop The Price Advantage (Wiley Finance) Online From Ubuy?

Answer: It’s easy to shop The Price Advantage (Wiley Finance) online from Ubuy. You just have to search for the product, choose your shipping method while checking out and get it delivered to your location.
Question: Is The Price Advantage (Wiley Finance) Available to Shop Online in Wallis and Futuna Islands?

Answer: Yes, at Ubuy Wallis and Futuna Islands this product is available for you to shop at a reasonable price. The The Price Advantage (Wiley Finance) is not available locally but you can trust us with our express shipping services.
Question: How Long Does It Take to Get Product After Placing the Order?

Answer: The delivery time of your ordered product varies as per what you've ordered and the shipping method that you've chosen. The estimated delivery time is mentioned during the checkout process, so be carefree while shopping.

Corporate Finance Editorial Review

The Price Advantage (Wiley Finance) is a comprehensive guide published by Wiley on June 8, 2010. This 400-page book explores pricing strategies from different perspectives, providing a structured framework that many readers find beneficial. The discussion on post-merger pricing is particularly noteworthy, as it addresses challenges often overlooked in other pricing literature. Readers appreciate how easy it is to understand complex pricing models, making this book a valuable resource for both pricing experts and novices. Users have found insights on leveraging pricing for growth rather than just profits, which has helped unlock business potential and correct deficiencies in revenue strategies.

Customer Reviews & Ratings

4.4

60 customers ratings

5 Star

74%
4 Star

10%
3 Star

6%
2 Star

3%
1 Star

7%

Review this product

Share your thoughts with other customers

Pros

Addresses less-discussed topics like post-merger pricing
Easy to understand complex pricing concepts
Rich in examples that enhance learning
Valuable resource for both experts and beginners

Cons

Some may find it elementary in approach

Platform Trust & Buyer Confidence

4.2/5 9704 reviews

Read reviews

Jasmin

Verified buyer

“Great products and very good service: very easy and very fast international delivery.”

9 September 2026 · via Trustpilot

Anke

Verified buyer

“Wonderful online shopping experience, smooth transaction from the start. Payment method works conveniently and delivery is unexpectedly fast and reliable. You go the extra mile for service. What makes this even more amazing, you deliver to Namibia. I will remain a happy Ubuy customer and will increase my purchases for sure! Thank you!”

10 September 2026 · via Trustpilot

Hazel

Verified buyer

“Very easy to find the products what you need, and so fast delivery, that’s why I highly recommended to others costumers to used ubuy.”

10 September 2026 · via Trustpilot

Opaleye

Verified buyer

“I received exactly what I ordered I was skeptical about your site because that was my first time to order. But the order came timely and neatly packaged. I was not disappointed. Thank you.”

11 September 2026 · via Trustpilot

Adele

Verified buyer

“Easy to find and order what you want on the website. Delivery is quick to the UK”

8 September 2026 · via Trustpilot

WHY SHOP WITH US

Secure Checkout Global Delivery Easy Returns Genuine Products

Product Price History

Important information

Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.

XPF 8517

~~XPF 13113~~

Order now and get it around Friday, November 06

QTY:

Secured transaction

PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.

Our Top Logistics Partners

Fastest cross-border delivery

Features & Benefits

Comprehensive guide for creating effective pricing strategies.
Written by experts from McKinsey & Company.
Focuses on both good and bad economic times.
Emphasizes the critical role of pricing excellence.
Includes new topics relevant to today's business environments.
Provides pragmatic tools and frameworks for improving pricing strategy.

Ubuy Assurance

Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns ^*, and secure packaging on every order.

The Price Advantage (Wiley Finance)