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45919726
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers Paperback
Item #:
45919726
XPF 3796
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What Stands Out
Pioneering Concept
Explores groundbreaking ideas in marketing, emphasizing consumer consent. This approach transforms traditional tactics, focusing on building trust and long-term relationships with customers.
Expert Author
Written by Seth Godin, a renowned marketing expert, the book offers deep insights and practical strategies, establishing credibility and authority in the field of modern marketing practices.
Practical Techniques
Provides actionable techniques and case studies that help marketers implement permission-based strategies, improving engagement and response rates while reducing marketing costs.
Product Details
| Book format | Paperback |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Economics/Marketing - General, Business & Economics/Customer Relations, Business & Economics/Advertising & Promotion |
| Publication date | February, 2007 |
| Pages | 256 |
| Edition | Standard Edition |
| Publisher | Simon & Schuster |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Assembled product weight | 1 lb (450 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
-
Marketers
Ideal for marketers seeking to engage customers through permission-based strategies, focusing on relational marketing.
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Business Owners
Great for business owners who want to improve customer loyalty and build lasting relationships through effective marketing.
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Students of Marketing
Perfect for marketing students learning about consumer behavior and the importance of permission in advertising.
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Casual Readers
Not suitable for casual readers looking for light or entertainment-focused content, as it's marketing-driven.
Product Description
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers Paperback
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Simon & Schuster All Books Editorial Review
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers Paperback offers a transformative approach to marketing. This non-fiction book, published in February 2007, delves into techniques that build strong relationships with customers. The engaging content is backed by insights into customer relations and marketing strategies, making it a must-read for business enthusiasts. Readers appreciate the practical wisdom shared throughout its 256 pages, offering valuable lessons that resonate well in today’s business environment. A notable aspect of this book is its focus on creating trust and mutual respect between marketers and consumers, essential for fostering lasting connections.
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Pros
- Engaging insights on customer relations
- Focuses on building trust with consumers
- Practical marketing strategies provided
- In-depth exploration of advertising techniques
- Well-organized content across 256 pages
Cons
- No awards or recognitions mentioned
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